Tinder Honors Mother Earth by Helping Eco-Conscious Daters Meet
Tinder Wins Earth Day by Announcing New Plant-Based Passion
Climate change is not only very real, but it's a threat to every single life on this planet. That's why, in honor of Earth Day, Tinder announced the creation of a new, plant-based Passion that will help eco-warriors committed to living sustainable lifestyles meet and bond over their shared love of the environment.
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Tinder's Passion feature allows people to connect with others who share their interests, hobbies, and lifestyle commitments, and while being eco-friendly has always been important to Tinder users (their internal data reports that vegan and vegetarian diets are among the top ten most sought-after traits by female Tinder users), having a dedicated Passion for plant-based lifestyles is a major step in the right direction.
After all, meat consumption contributes to almost 15% of all global greenhouse gas emissions, and plant-based proteins are orders of magnitude more carbon-efficient per calorie of food.
To sweeten the pot, Tinder is even partnering with Beyond Meat, the "#1 brand of plant-based meat substitutes," to offer a free plant-based Picnic Pack for Two (that means a voucher for a whole lot of free Beyond Meat products) to the first 500 Tinder users who match with the plant-based Passion and add it to their profile.
To add the plant-based Passion to your profile, open Tinder and click on your profile button, then tap on the pencil icon next to your profile photo. You'll be presented with a list of possible Passions, from which you can select a maximum of five.
Add the plant-based Passion and after you're done, you'll be ready to connect with other people dedicated to saving the planet.
It may seem like a small thing, but the accumulation of all these little cultural changes can cause a massive shift in public consciousness, and help us to re-prioritize environmental well-being in both our daily lives and our public policy.
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